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Before the Industry had a Name

  • Feb 1
  • 4 min read

Black Philadelphia & the origins of Event Rentals


When we think about event rentals today - tables arriving on trucks, linens pressed and stacked, stylish and functional chairs - it’s easy to assume this is a modern convenience. But the systems that make gatherings possible didn’t suddenly appear in the 20th century. They were built slowly, deliberately, and often out of necessity.


Long before event rentals and catering were recognized as formal industries, Black entrepreneurs and inventors were designing the infrastructure of gathering. In Philadelphia - the largest center of free Black people in early America - Black caterers, funeral directors, and craftspeople transformed food service, furniture, and logistics into professionalized systems that supported weddings, funerals, banquets, and public celebrations at scale. Their innovations, shaped by both exclusion and self-determination, laid the groundwork for the event rental and catering industries we recognize today, even when the industry itself had yet to be named.


historical photo of Philadelphia food establishment; white patrons served by Black professionals

In the late 18th and early 19th centuries, Philadelphia was home to the largest population of free Black people in the United States. Within that community were skilled tradespeople, professionals, and entrepreneurs operating businesses that served both Black residents and the city’s Black and white elite.


This mattered. Large social gatherings like weddings, funerals, meetings, and banquets, were central to civic life. These weren’t casual affairs. They required seating, tables, food service, coordination, and timing. And increasingly, they required professionals.


Catering Becomes a Business

Attributed to inventing the modern concept of catering, the formerly enslaved Robert Bogle, operated a catering business serving wealthy Philadelphians in the early 1800s. A restaurateur, funeral director, and caterer, Bogle provided food for large social events, placing him at the center of the city’s most significant gatherings.


Before businesses like Bogle’s, large events relied on in-house cooks and domestic labor. His work helped shift food service for major occasions out of private homes and into a repeatable, paid service. Catering became something you hired, not something you improvised.


Bogle’s catering business was purchased in 1818 by Peter Augustin. Augustin expanded the enterprise in a way that feels strikingly familiar today.


painting of pioneering Black businessman, Robert Bogle

From Food to Full Service


Augustin didn’t stop at food. He expanded catering to include the rental of physical items needed to host events: china, linens, tables, chairs, and related furnishings. Hosts no longer needed to own or store everything required for a formal gathering.


This is a pivotal moment. By bundling food service with equipment and furniture, Augustin effectively created a full-service operation. In doing so, he became one of the earliest documented Black entrepreneurs to operate what we would now recognize as an event rental business, even though the term didn’t yet exist.


By 1860, “catering” had entered common usage as an industry. Rental activity was already embedded within it.


Short documentary on Peter Augustin.

War, Portability, and the Folding Chair


As the event industry quietly took shape, broader historical forces influenced its tools.


During the Civil War (1861–1865), armies required furniture that could be transported easily between camps. Folding chairs emerged as a practical  lightweight, stackable, and reusable, solution. What began as a wartime innovation would soon become essential in civilian life, particularly in churches, schools, community spaces, and even in middle class parlours (predecessors of today’s living rooms)


Black inventors played a key role in this evolution:

  • In 1889, Daniel Sadgwar and James Purdy patented a folding chair designed to function as a compact camp stool.

  • In 1911, Nathaniel Alexander patented a folding chair with a book rest at the back intended specifically for churches and schools. Alexander’s design reflects the realities of Black institutional life, where spaces needed to shift quickly from worship to meetings to education.

folding chair patent designs of Black inventors, D. Sadgwar & J. Purdy; N. Alexander

Folding chairs weren’t just clever designs, they were tools that made large gatherings possible under constraint.


An Invention that Made Events Move


Portability in event production extends beyond seating. Tables, stages, service equipment, and storage all rely on the ability to move heavy objects efficiently.

In 1876, David A. Fisher, a Black inventor, was granted the first patent for furniture casters, small wheels designed to allow furniture to roll rather than be lifted. This innovation transformed how spaces could be arranged and reconfigured, accelerating its adoption across furniture manufacturing, schools, hospitals, warehouses, and large public venues.


Today, casters are a standard feature of event infrastructure, so ubiquitous they’re rarely noticed, yet they remain a foundational technology that helped make modern event rentals and production possible.


antique red velvet Victorian walnut parlor chair with built in furniture castors
Antique (1860s-1890s) Victorian Walnut Renaissance "Royal" parlor chair with castors from our vintage rental collection - available for rent!

Exclusion Begets Innovation


Exclusion from white-owned venues meant Black communities had to build parallel systems. Churches, fraternal lodges, funeral homes, and social halls owned furniture, managed shared inventories, and circulated equipment across events. Southern juke joints and cabarets transformed ordinary or temporary spaces into fully functioning event environments night after night.


These weren’t improvised solutions. They were deliberate, professional systems designed for flexibility, dignity, and scale.


Foundations of Industry


The modern event rental industry didn’t begin from scratch. It emerged from a continuum of Black innovation, often uncredited and undocumented, but deeply influential.


Black inventors contributed foundational designs that made portable gathering possible. Black entrepreneurs expanded catering into full-service operations. Black institutions sustained shared infrastructure long before rental companies were formally named or regulated.


This Black History Month, the story isn’t just that Black people participated in the event industry. It’s that they helped build its foundation by responding to exclusion with ingenuity, and transforming the simple act of gathering into something enduring, professional, and powerful.


newspaper clipping from 1914 announcing the closing of century old Black owned Philadelphia catering business

As Philadelphia celebrates the nation’s 250th anniversary, it’s worth remembering that moments of national celebration have not always fully reflected the contributions of Black Americans. During the 1876 Centennial Exhibition, Black labor and expertise - particularly in hospitality and service - were present but largely excluded from formal recognition. Revisiting these histories now offers an opportunity to broaden how we understand innovation, professionalism, and the unseen infrastructure that has long supported American gatherings.


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